Monday, June 7, 2010

Beating Dead Horses and What People Want

So I guess that Indiana University got the rights to some video clips of speed dating in Germany, and they are mining that data just as hard as they possibly can.

As previously reported, Indiana University combed through the footage trying to figure out if speed daters who appeared interested in their partner would indicate genuine interest when they filled out the card at the end of the date. The findings announced that women were tricky and men were easy to read, (but this may only apply in Germany). Building on that dramatic breakthrough, Indiana University looked at the footage again.

Their shocking new finding? You will look to the opinions of others to determine whether or not someone is hot. I'll give you a moment to collect yourself. After all, who would have thought that things are more attractive when it looks like someone else wants them?

To summarize: research subjects found people more attractive if they watched a video of someone else finding them attractive first. That, and Indiana University needs to do something besides watching old clips of German speed-dating sessions.

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The header image is adapted from a photo taken by Bill McChesney and used under a creative commons license.
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