Monday, September 22, 2008

Why Stores Don't Want You To Pay Cash

Paying cash means you pay attention, and paying attention means you aren't willing to pay as much. They've proved this with recent studies showing that people spend more when using credit cards or other non-cash forms of payment.
Of course, researchers already knew that shoppers who pay attention end up
spending less. I'm sure that marketers are now working harder than ever on getting us to spend our money without even thinking about it.

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The header image is adapted from a photo taken by Bill McChesney and used under a creative commons license.
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